Coca Cola Brings Back SURGE via Amazon

surgeFor the first time ever, Coke has brought back a discontinued product. In the 90’s, when you needed some Soda that would keep you up all night but didn’t want Cola flavor, there was SURGE. It was a caffeine-filled Mountain-Dew type citrus soda that quickly gained a cult following.

This is also the first time Coke has exclusively distributed a drink via eCommerce. Amazon is the only place to get it right now. For me drinking SURGE was always related to my early days learning to programming and playing SNES. I had to order at least one 16oz can, and it lived up to the nostalgia in my head. I embarked on a crazy programming marathon immediately after followed by a 2 hours workout, so, yeah, it has caffeine.

I must sleep now.

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